What is More Important – Design or Speed?

The past few days I’ve been looking into getting my site to be quicker. This quest was sparked by something that Ben Brooks wrote a few years ago and I’ve always remembered. In his post he goes through his brief take on web design and what makes a site readable, comparing and contrasting some popular sites. Go read it…he breaks down some website design standards that you didn’t realize were there…good stuff if you’re looking to make your own site better.

During my own quest, I came across this free website speed test over at Pingdom.com – and this site’s results were less than optimal…or at least much slower than I was hoping. Pingdom has a great tool to see how long your site will take to load, what all is loading in what order, and how big your site is when loaded. Initially, mine was over 6MB and took 5 or 6 seconds to load. I thought this was odd since I didn’t have any crazy graphics, but upon further digging I saw that all the pictures I had with my blog posts were drastically increasing the size of my home page. (the blog page at the time) In the past I had other things that were slowing down my site load times – some custom CSS as well as Bigfoot.js that I spent some considerable time figuring out so I could have those handy pop-up footnotes. (my past sites had them…not going to bother with them here right now)

I am not a programmer by any stretch of the imagination, and I used to host my sites on Squarespace for the WSYIWYG simplicity (what you see is what you get). With that, there wasn’t a lot that I could do other than poke around and see if any specific templates were faster, change my site to text only, or move to another web host. This time around (this is my third website) I decided to switch where my website is hosted and I landed on WordPress.

I may be an edge case as I like to tinker, and have messed with this site’s template here and there. I enjoy that. But it got me wondering, what is more important to someone browsing the web looking for a place to settle in and read for a bit? Aesthetics or Speed?

Most folks who read my past websites did so by subscribing to the free RSS feed, so those folks were looking for content and page load times aren’t as important. Completely fine, that’s what I do too. While I would love to have numerous readers visiting my website every day, week, or month…I’m not a full time writer and doubt that will happen any time soon. However, internet speeds have really picked up over the past few years and website design sites like Squarespace and WordPress are REALLY good at giving you plug and play templates that get you both a fast and good looking site. So RSS is not as “necessary” as in years past when you didn’t want to jump online to slog through links to get to your favorite blog.

Additionally, with 5G coming to the U.S., I think we’re entering an era of being able to have both aesthetics AND speed in the palm of our hand.

BUT…

I do find it apropos that it was Bill Gates who is credited with the saying:

Content is king

In the end, we must keep reminding ourselves that it doesn’t matter if a blog page is fast or beautiful to look at…if there is no content, none of it matters.

Bill would probably tell us to stop sweating the design and google speed-tests – and to just get to writing, vlogging, creating.

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